I read your articles monthly in â€˜My Businessâ€™ and always find them inspiring & helpful.We have just completed our website & referenced â€˜Donâ€™t make me thinkâ€™ at your recommendation â€“ very helpful, thank you!
Do you have a book/s you could recommend we reference to help us with generating enquiry online? Our site is set up as e-commerce, with customers able to buy online. We design & sell kids t-shirts.
Thank you, have a nice day! Nadia
Nadia has been patiently waiting for my reply to her question. Thanks for your patience Nadia!!
Here are some books and websites to get you started:
The Big Red Fez: How To Make Any Web Site Better by Seth Godin
I am a fan of anything by Seth. This book in particular is a practical guide to make your website more attractive to visitors. It’s simple and straight forward and well worth a read.
Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads by Lance Loveday and Sandra Niehaus
I love this book. Absolutely love it! They speak my language. It’s filled with practical web design tips to help you increase conversions and online sales.
Call to Action: Secret Formulas to Improve Online Results by Bryan & Jeffrey Eisenberg
Another great book by the two of the most respected guys in the industry. Call To Action provides vital information to improve your online results. Questions it covers includes: Are you planning for top performance? Are you accurately evaluating that performance? Are you setting the best benchmarks for measuring success? How well are you communicating your value proposition? Are you structured for change? Can you achieve the momentum you need to get the results you want?
Why We Buy: The Science of Shopping by Paco Underhill
Not a book on e-commerce per say but a great primer on the science of shopping by a respected industry leader. I’ve found many of the principles can be applied to the online world too. Update: Just found this version that has been revised to cover the Internet.
Tested Advertising Methods by John Caples
Another “bible” or proven selling techniques. Again not an e-commerce book per se but a great book on creating powerful headlines, copy that sells and layouts and illustrations that attract attention.
Finally, if you want to work on improving the performance of your e-commerce website you can’t go past the following blog:
Cre8pc Usability & Holistic SEO by Kim Krause Berg
Kim is one of the most highly respected usability experts online. A great blog with heaps of good advice on improving your website.
I’m sure there’s heaps more out there but if I don’t get this posted I never will so feel free to post your own recommendations below.