5 Steps To Get Your Local Business Online

A web presence is a major part of the marketing mix for most large companies these days. However I find many small businesses have still not taken the plunge.

With the rapid growth of local search and a tendency to research everything online a website is a must for smaller businesses in today’s competitive market. In fact research firm BIA/Kelsey notes that the website now serves as the core of local business marketing linking to all other forms of advertising including print, the Yellow Pages, mobile, SEO/SEM, social media and e-mail/direct mail.

Here are 5 steps to get your local business online.

1. Create a Website

There is no excuse for not having a website. The last thing you want is for a potential customer to type your name into Google or another search engine and not find you. Instant failure.

Your website should also serve as the hub to other parts of your marketing mix including direct mail, social media sites, print ads, review websites and the Yellow Pages. It’s where you can provide additional information on your products and services, provide customer support and news.

2. Provide Up to Date Information

Once you have your website make sure that it’s kept up to date. There’s nothing worse than a website with outdated information. There are a wide variety of CMS’s (Content Management Systems) out there that allow you to update your content rather than go back to your web designer for each little change.

3. Include Contact Details

Contact information, including your address and telephone number, is vital to ensure search engines and local sites pick up you website. They also clearly tell prospects where to find you and how to get in touch. Ensure they are prominently displayed on every page of your website.

4. Launch a Blog

I love blogs. I really love them. They are a fabulous way to keep in touch with your prospects and customers and the search engines just love them.

They are a great way to establish yourself as an expert in your field and to give prospects a glimpse of who you are. My Essential Guide to Business Blogging is a must read if you’re branching out into the blogosphere.

5. Get Social

I’m sure you’ve heard of Facebook and Twitter by now. These, and other social media sites, are the next big thing. People are talking about you and you can ether join in the conversation or close up shop. Join the large social networking sites and any others relevant to your industry and start talking.

With more and more people using the internet to find products and services can you afford not to have an online presence?

Google Maps Australia Updates Navigation and Interface

Google Maps has improved the directions user interface with the aim of making it easier to understand requesting directions and then following them. Barry Schwartz over at Search Engine Land takes us through the changes with before and after pics.

Have you noticed the changes? How do you find them?