My husband’s family traditionally celebrate Christmas on Christmas Eve. As part of that tradition the Christmas meal is continental frankfurters and potato salad. We’ve taken on that tradition and now host a Christmas Eve gathering for all our friends and family.
Invariably the potato salad making is left to me, and I always make two. One with bacon, sour cream and mustard and one with beetroot, boiled eggs and mayonnaise. They both always turn out perfectly (yup I’m a great cook ;) ) and both are delicious, but each year everyone raves about the beetroot one, and requests the recipe, and nothing is said about the bacon and sour cream version.
This year, while cleaning up I was commenting on this fact to my husband. I wondered if my bacon and sour cream potato salad was no good. He assured me it was fine but the beetroot one was just brilliant. I had one of those zen moments: it’s all about being remarkable!
For those in the know, being remarkable was the phrase, and concept, coined by Seth Godin in his brilliant book Purple Cow. Seth’s premise is in order to succeed in business today you’re either remarkable or invisible.
My beetroot potato salad is remarkable. My bacon and sour cream potato salad is invisible.
If you’ve not read Purple Cow I cannot recommend it highly enough.