Common AdWords Mistakes

I clicked on an AdWord this morning only to be taken to a 404 error page. I wonder how much the business paid for that click?? One of the beauties of Google AdWords is the fact that you can control your campaign so minutely. Got enough business for the day? Pause your campaigns. Need more enquiries or sales? Increase your budget. So if your website is being re-designed or is coming soon for heavens sake pause your AdWords campaign so you’re not paying for nothing.

Here are some more common AdWords mistakes that really shouldn’t happen:

  • The landing page has nothing to do with the ad I clicked on.
  • The item being advertised is out of stock.
  • The business doesn’t deliver to my location.
  • There’s no reference to the special promoted in the ad.

As I often say the key to your online success is to test, test and test again. Don’t just put it up there and forget about it. Monitor and track your campaigns and make adjustments as circumstances require.

The Changing Face of Advertising

Interesting article in The Age about the changing face of advertising:

The advertising universe is being turned on its head with the explosion of the online world, creating the highest levels of choice and fragmentation of audiences we’ve seen.

It’s a good read although not particularly surprising for many – heck we’ve been saying this for years. ;)

Under New Management

Seth writes an great post about Under New Management notices:

If I liked your store before, now I’m on notice to be careful–it might not be as good.

If I didn’t like your store before, why on earth am I paying attention to your little sign and why should I go out of my way to take another chance?

If you aren’t reading his blog you should be.