Pretending To Be What You Aren’t

I’ve been in business for a while now and one of the things that frustrates me the most is companies businesses trying to pretend they’re bigger than they really are. I’m sure you know the ones – a one person operation with a “Head Office” and “CEO”. Now I’m all for professionalism, and creating a good impression, but in my experience businesses that pretend to be larger than they are often come across as contradictory, if not fake. “Hmm, you have a head office, CEO and CTO but the same person seems to do all your communication. Weird…. Think I’ll move on.”

Back in the nineties (ooh I love that) people didn’t seem so tolerant of small businesses and particularly businesses that were run out of a home. I know I lost some work back then just from being perceived as too small, or god forbid a “home business”. Not that I minded, if someone made a judgment based purely on where I worked we probably wouldn’t have been a good fit anyway.

These days I don’t see a business’s size or where you work being such a problem. In fact in many situations being small can be an advantage. The client gets personalised service from a company that can think quickly on it’s feet.

This brings me back to my point – stop trying to be something you aren’t and embrace what you are. The more authentic you are the more appealing you’ll be.

Besides, didn’t you know, Small is the new Big. ;)

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