If You’re Reading This Thank You

As some of you know I was a little reluctant, initially, to enter the blogosphere. As it goes I’ve come to really enjoy blogging and have been surprised and touched by all the readers who take the time to make comments on my posts. In fact I’d like to take this opportunity to thank all of you, it means a lot.

Things are a bit hectic right now and I will most likely not be blogging for the next week or two. I will be back so I’d love it if you’d stick around.

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Referrals. Are All Your Eggs in One Basket?

The local Yellow Pages is running a radio campaign to promote advertising in the Yellow Pages. In one spot they use a business owner to talk about how successful his Yellow Pages ad is. In it he states that over 80% of his traffic comes from his Yellow Pages ad. 80%! Talk about putting all your eggs in one basket.

I’m sure the Yellow Pages loves this figure but as a business owner I’d be worried if such a large percentage of my enquiries came from the one source. It’s the same argument you’ll read online about relying on Google for all your traffic.

When marketing your business you should be focusing on promoting your business in a variety of ways both online and off. This will ensure that your referrals come from many sources including search engines, word of mouth, newsletter promotions, Yellow Pages and so forth. Apart from widening your net this ensures that should you receive a drop in traffic from one source you’ll take comfort knowing you have plenty of others to keep those referrals coming in. If you don’t you’ll like that Yellow Pages campaign from a while ago “Not Happy Jan“.

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Goodbye Bill, Hello Steve!

I did it, I finally did it. I switched from PC to Mac. Whoo hoo!

It was my husband, Raoul, who actually made it happen. He surprised me last Thursday with a 20″ iMac. What a husband, and no he’s definitely not available. ;)

Besides looking funky as it’s such a sweet machine to use. There is a learning curve and some basic tasks take a bit to figure but then Windows was my OS for 12+ years. Give me another week and I’ll be a Mac native I reckon.

If you’ve considered making the switch this may help you decide.

So thanks Raoul, you’re the best…after my iMac of course. ;)

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tech, tech

John Scott on Link Building in 2007

John Scott over at V7N is one of the smartest internet marketers I know. He has just written an excellent post, John Scott on Link Building, which is a must read for anyone interested in driving targeted traffic to their website.

There’s a ton of gems but here’s a few:

You see, Google is still running link based algorithms. Google, however, wants to count links which were meant to be legitimate “votes” for a web page. Google does not want to count links as votes if those links were placed on a web page for monetary reward, or as spam.

Links remain the most important part of any search engine marketing campaign. Links are SEO. The difference between link building in 2002 and link building in 2007 is that the search engines are better equipped to evaluate those links, and this forces website owners to up their game.

Nice post John!

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Kim Krause Berg Talks SEO and Usability

My friend, Kim has a great video interview out talking about SEO and Usability. Kim is a great proponent on ensuring a website is usable once a visitor lands there. As she says there’s no point in being number 1 in the search engines if visitors can’t find what they’re looking for on your site.

Kim also talks a little about the start of Cre8asite Forums, my home away from home. It’s a great interview and well worth a look.

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