The Reasonable Test

I was just chatting to a colleague (hi Michael *waves*) and we got discussing what I call the “reasonable test” and I figured it would be a good blog post.

We’ve all heard of job creep, whether it be through additional features and functionality or due to having to do numerous mock-ups for a client. Doing too much of this will cost you in both time and money, however you probably want to keep your client happy as you work tgether.

When this happens I apply what I call a reasonable test. Is it reasonable that I do the additional work for no additional fee? Is it reasonable that the client should be billed extra? What is a reasonable solution to this?

This litmus test has stood me in good stead over the years and ensured that everybody is happy and knows where they stand.

Continue reading...

Why A Website Budget is a Good Idea

I receive a lot of enquiries from people wanting a website. Unfortunately in many instances the prospect has no idea of their budget, or they don’t want to tell me what it is. I understand that they feel that if they give out a budget that’s what they will be quoted but they are so off the mark.

Giving the web designer an idea of how much you want to spend helps us suggest a solution that fits your requirements and your budget. I always use the car analogy – if I’m looking at buying a new car I give the car salesman an idea of what I am looking for and my price range. That way he knows whether to direct me to the Mercedes or the used car lot down the road. Without giving him that information he’s not able to make any professional recommendations He’s just flying around in the dark.

You don’t have to give an absolute figure, consider a ballpark or a price range. And remember the web designer you choose must be within your budget but it is just as important, if not more, to make sure the web designer you work with is one that has a good understanding of your requirements, can deliver a successful solution and is someone you’d want to work with.

Continue reading...

Are Your Contact Details Prominent on Your Website?

When I find a website I like one of the first things I look for are the contact details. I always do this when it’s a site I’m considering buying from, but I also often do it on information sites. If a site is purely informational I can understand they may not have this information but if you are selling products and services online your contact details are a must.

I want to know who I am buying from and if I can’t find any contact details or they are hidden and I have to hunt them out I wonder why. What are you trying to hide?

Make your contact details clear and easy to find. As well as helping convert visitors into customers they’ll help your rankings in local search queries.

Continue reading...

Have You Checked Your Online Forms Lately?

This is just a quick post while I try to get back into the swing of things but it’s one I thought worth a mention.

When was the last time you filled out your own online forms? If you’re thinking you haven’t lately how do you know they are working?

I always recommend that my clients test their forms regularly. It’s a good way to ensure that they are working properly. It’s also a great way to find any usability issues. If you find them hard or annoying to complete I suspect your site visitors are too.

So if you haven’t – go test your forms. Now!

Continue reading...

2007 Australian Web Analytics Survey

Bienalto, an online marketing consultancy, are running the 2007 Australian Web Analytics Survey. It doesn’t take long to complete and all participants will be emailed the full survey details.

Web analytics is still not widely adopted in Australia so this is a great way to contribute and get an idea of the current state of play. It’s running until the 19 October 2007 so hop on over there.

Continue reading...