John Scott on Link Building in 2007

John Scott over at V7N is one of the smartest internet marketers I know. He has just written an excellent post, John Scott on Link Building, which is a must read for anyone interested in driving targeted traffic to their website.

There’s a ton of gems but here’s a few:

You see, Google is still running link based algorithms. Google, however, wants to count links which were meant to be legitimate “votes” for a web page. Google does not want to count links as votes if those links were placed on a web page for monetary reward, or as spam.

Links remain the most important part of any search engine marketing campaign. Links are SEO. The difference between link building in 2002 and link building in 2007 is that the search engines are better equipped to evaluate those links, and this forces website owners to up their game.

Nice post John!

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