Anyone involved with web design would have heard that question
thousands millions of times. My answer, how long is a piece of string?
When you go to buy a car you usually have an idea of what you are after and a budget. When it comes to websites these simple pre-requisites seem to go out the window.
I can understand it in some ways. Anyone with a computer, a few programs and an internet connection can say they are a web designer. It’s not quite so easy to get into the car building market. This low entry barrier means there are a wide range of people and prices offering web design services.
I find this makes people reluctant to discuss budgets fearing that whatever they say will be what they are quoted. “Our budget is $5,000”. “Perfect”, says the web designer, “the website is $4995”. Most professionals would not do this, but that’s for another post.
Things You Can Do to Help
If you are reluctant to give a budget or are still in the early planning stages with no clear budget in mind, you can help us web designers by giving us a clear idea of what you are after. This will help us give you an idea of how much you will be looking at. Things you should consider:
- Is it a design or a re-design?
- Have you a domain name and/or web hosting?
- Have you taken into account any online marketing, search engine optimisation etc etc.
- What do you want your website to say? What information/content do you want to include?
- Are you providing copy and images are or are these required?
As a starting point the structure of a basic website would most likely include the following:
- Site Map
Additional considerations would be separate product/services pages and how many, case studies, staff profiles, news etc.
Even a rough, initial outline of your requirements, based on the above, would go a long way in giving both you and your prospective web designer a clear idea of your online goals and requirements. This in turn makes it much easier for us to give you an idea of costs.
One final comment on budgets: I strongly suggest you discuss this with your prospective web designer. Even a ballpark figure helps us make sure you get the most bang for your buck. If we don’t know what you’re willing to spend we don’t know whether to recommend a second hand VW or a brand new Porsche.