A client recently asked my opinion of online newsletters. While blogs seem to be the main focus these days there are still benefits of offering a newsletter. It can be a great way to keep in touch with your clients and can help your prospects get to know you, and your business, better. You can use it to announce company news, new products and services or offer advice.
If you’re considering offering a newsletter keep in mind the following:
- What’s in it for your readers? How do you make it compelling so that they subscribe – and read it regularly?
- How often are you planning to send it out? Weekly, fortnightly or even monthly? Whatever you decide remember if you send it out regularly, and on time, your readers will come to expect, and look forward to it.
- Make sure you give your readers the ability to subscribe/unsubscribe easily.
Newsletters can be a great communications tool. Just remember your readers have chosen to read your newsletter so make it easy to subscribe, be informative and treat your reader’s details with respect.