Business cards are an overlooked marketing tool. As well as providing your business details they can be used to promote what you do. In fact I often like to suggest to clients that adding information about their business and/or products and services can be a great way to remind prospects who you are 6 months after they got your card.
One of our members at Cre8asite, Patricia, has taken this one step further and asked whether a business card is an appropriate place to add a promotion. Liz, one of our mods, has grabbed this idea and run with it questioning the benefits of adding your URL (website address) and a reason to visit the site.
It’s an interesting discussion so feel free to drop in and add your thoughts.